{"id":1166,"date":"2010-12-08T14:58:57","date_gmt":"2010-12-08T19:58:57","guid":{"rendered":"http:\/\/www.michaelgaither.com\/home\/?p=1166"},"modified":"2011-01-25T16:24:49","modified_gmt":"2011-01-25T21:24:49","slug":"past-lives-part-1-writing-kpig-radio-ads","status":"publish","type":"post","link":"https:\/\/www.michaelgaither.com\/home\/past-lives-part-1-writing-kpig-radio-ads\/","title":{"rendered":"Past Lives Part 1 &#8211; Writing KPIG Radio Ads"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3599\"><audio class=\"wp-audio-shortcode\" id=\"audio-1166-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/songs_and_stories\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/songs_and_stories\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3\">http:\/\/media.blubrry.com\/songs_and_stories\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/songs_and_stories\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.michaelgaither.com\/home\/?powerpress_pinw=1166-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/songs_and_stories\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"KPIG_RandS.mp3\">Download<\/a><\/p><p>(One of the interesting things about revising the web site has been in the editing and dusting off of old posts. This was one of the first blog entries I wrote, nearly five years ago. I had to fix some links, which mean re-listening to these commercials, so I thought it would be fun to move this up top.)<\/p>\n<p><em><strong>Original publish date: February 6, 2006. <\/strong><\/em><\/p>\n<p>It&#8217;s amazing what you can dig up out of an old desk drawer. (And there&#8217;s probably a song idea buried in that thought somewhere.) When I was searching for evidence of the jokes that I sold to <a href=\"http:\/\/www.michaelgaither.com\/home\/archives\/147\">Jay Leno<\/a> (see my last post), I found this raggedy-old cassette tape with a bunch of other old random audio on it. <\/p>\n<p>Along with the Leno material, I found a few song parodies that I sold to a comedy service. (Those haven&#8217;t aged as well. I&#8217;ll post them when I get bored one day). And then I heard found a bunch of my old KPIG ads.<\/p>\n<p>A few years back, I wrote a bunch of commercials for  <a href=\"http:\/\/www.kpig.com\" target=\"_blank\">KPIG radio<\/a>. I even got to add my voice to a few of them. I figure any kind of writing makes you a better writer, no matter what you end up focusing on. In the case of these, it was a nice challenge to try and stick in a couple of jokes, wrap up a story, AND plug a sponsor in less than 60 seconds. <\/p>\n<p>Here they are, in no particular order: <\/p>\n<ul>\n<li><a href=\"http:\/\/michaelgaither.com\/music\/misc_audio\/KPIG_RandS.mp3\" target=\"_blank\">R&amp;S Erection<\/a><br \/>\nR&amp;S installs garage doors and security gates. This was the first spot I wrote. I based it on the name name of the company and used every instance of innuendo that I could think of. The station received so many complaints that the station had to pull the spot. I was pretty proud of that one.<\/li>\n<li><a href=\"http:\/\/michaelgaither.com\/music\/misc_audio\/KPIG_godfather.mp3\" target=\"_blank\">Geno&#8217;s Import Auto Repair<\/a><br \/>\nWith a name like &#8220;Geno&#8221;, a bad parody was just too good to refuse. That&#8217;s me doing a VERY bad Brando impression.<\/li>\n<li><a href=\"http:\/\/michaelgaither.com\/music\/misc_audio\/KPIG_cheech.mp3\" target=\"_blank\">Cheech and Chong Spoof<\/a>.<br \/>\nThis was an ad for a Santa Cruz restaurant called The Hindquarter Bar and Grille. They smoke their own meats, so&#8230;well, you&#8217;ll have to listen. It&#8217;s as corny as radio ads ever get, but it was fun to write.<\/li>\n<li><a href=\"http:\/\/michaelgaither.com\/music\/misc_audio\/KPIG_dracula.mp3\" target=\"_blank\">Halloween Time at Watsonville Square<\/a><br \/>\nThat&#8217;s me ripping off Arte Johnson ripping off Dwight Frye as Renfield. I&#8217;m also doing the bat sound effect, if you&#8217;re just that curious.<\/li>\n<\/ul>\n<p>By the way, the Godfather, Cheech and Chong, and Dracula spots feature the voice of &#8211; and were produced by &#8211; Bill Goldsmith, aka &#8220;Wild Bill&#8221;. Bill was a long-time KPIG engineer and once the voice of their 6-10 am slot. He was also a big proponent of Internet radio before it even existed. (During Bill&#8217;s tenure, KPIG became the first radio station in the world to both broadcast on-air AND stream onto the Internet full-time.)<\/p>\n<p>These days, Bill runs <a href=\"http:\/\/www.radioparadise.com\" target=\"_blank\">Radio Paradise<\/a>, the Internet&#8217;s finest Internet-only station, up in Paradise, California. <\/p>\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.michaelgaither.com%2Fhome%2Fpast-lives-part-1-writing-kpig-radio-ads%2F&amp;layout=standard&amp;&amp;width=800&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:800px;height:30px;margin-top:5px;\"><\/iframe>","protected":false},"excerpt":{"rendered":"<p>(One of the interesting things about revising the web site has been in the editing and dusting off of old [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":6,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":1421,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/posts\/1166\/revisions\/1421"}],"wp:attachment":[{"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.michaelgaither.com\/home\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}